Emily Abraham has three children with her husband Adam Abraham. The youngest child, and the only one the public knows by name, is their daughter Maali Abraham, nicknamed Moo. Viewers know her as the Billionaire’s Daughter from the viral TikTok videos of Love Luxury, the pre-loved designer store Emily co-founded with Adam. The couple have never shared the names of their other two children, and those children do not appear in the store’s videos or in press coverage of the family.
The family moved to Dubai in 2023 as the business expanded beyond its Knightsbridge store in London. Emily is based in Dubai, while Adam divides his time between Dubai and London. That split shapes daily family life: home, school and the shop floor are closely linked, and the youngest child is a familiar face in the store while her siblings stay completely out of view.
This article sets out what is publicly known about Emily Abraham’s children, why one child is famous and two are private, and how Emily’s own childhood helps explain the choices she makes as a mother. Running a growing company while raising three children has made her story one that many modern women connect with, because it pairs business success with clear limits around family privacy.
Emily Abraham Children: Biological Kids
National press coverage of Emily’s story describes her as a mother of three, and the three children moved with their parents when the family relocated to Dubai in 2023. Of the three, only the youngest has a public identity. Maali is named in published profiles of her mother and appears openly in Love Luxury content. Her two siblings have never been named in any reliable report.
| Number of children | Three |
| Publicly known child | Maali Abraham, nicknamed Moo, the Billionaire’s Daughter of TikTok |
| Other two children | Names and identities kept private by the couple |
| Husband | Adam Abraham, co-founder of Love Luxury |
| Family business | Love Luxury, pre-loved designer store in Knightsbridge, London and Dubai |
| Home base | Dubai since 2023; Adam splits his time between Dubai and London |
| Also known for | The Love Luxury Podcast and a TikTok following of more than 1.9 million |
That difference is the key fact about this family. Searches for Emily Abraham’s other children are common, but there is no public record to answer them with, and the couple treat that privacy as settled rather than as a gap to be filled by guesswork. What can be said with confidence is that the children have grown up with the family business as part of their everyday environment, first around the London store and later in Dubai as well.
Maali Abraham: The Billionaire’s Daughter
Maali, called Moo by her family and by viewers, spends time in the store after school and at weekends. On one of those weekends, as Emily tells it in her founder interview, Moo asked if she could take part in the shop’s TikTok videos. The family gave her a comic character to play: a billionaire’s daughter showing off the stock.
In the first video she was nine years old. The 40 second clip showed her wearing a Hermes bag and Cartier jewellery valued at £58,500, with her father Adam standing in as her bodyguard. It passed one million views within 24 hours. Emily says the clip has since passed 84.1 million views, which makes it one of the most watched fashion videos on TikTok.
Her part in the business has grown since then:
- She appears in Love Luxury videos about handbags, watches and life in the store.
- She has walked in London Fashion Week shows for two seasons.
- She has built her own collection of designer handbags and fine jewellery, much of it passed down as family heirlooms.
- Her favourite trainers, her mother has said, are her Yeezy 350s.
Customers now travel to the London and Dubai stores hoping to meet her. Emily has talked about the knowledge of handbags her daughter has picked up during her time in the shop, and about how much she enjoys being involved, and that enjoyment is a large part of why the character worked.
Role as a Stepmother and Family Bonding
Family bonding in the Abraham home is easiest to see in the way the business and home life overlap. Love Luxury is a family run store, and the children have grown up with it as part of daily life rather than as something kept apart from them. A youngest child who asks to join her parents’ work videos, and is then trusted to carry them, says a lot about how close that unit is.
Time together is built into ordinary routines: weekends in the store, trips with her mother to Harrods to choose special outfits, and a home life that now runs across two cities. It is, in the fullest sense, a family business: the parents built it, and the youngest child helped make it famous.
Emily’s own childhood gives this closeness an added weight. She has said her foster family gave her the first stable family life she had known, with a mother, a father and their own children around her. Having known as a small child what it means to need security and to find it, she speaks about family as the place where a child should feel settled, wanted and included.
Parenting Style of Emily Abraham
Emily rarely gives parenting advice in public, so her style is best understood from what she has actually described about her own upbringing. She was in and out of foster care from the age of five. When she was six, her mother died and she went into permanent foster care with foster parents John and Elaine in the West Country. She arrived, by her own account, not knowing how to use a knife and fork. She has said that family taught her how to treat people with respect and gave her a settled, ordinary home life for the first time.
At 13 she moved in with her grandmother, and she is still in touch with her foster parents today. She has also discussed foster care on The Love Luxury Podcast, the show she hosts. The values she returns to in these accounts are stability, respect and gratitude towards the people who raise a child.
Her clearest parenting decision is about privacy. The daughter who asked to be on camera is on camera. The two children who have not been placed in front of an audience stay offline, unnamed and out of the brand. Readers who enjoy seeing how an upbringing shapes the family a person goes on to build may also like our look at Henry Zeffman’s parents and upbringing.
How Emily Balances Career and Motherhood
Emily is not a supporting figure in someone else’s business. She co-founded Love Luxury with Adam, after working for much of her career in the beauty and aesthetics industry. Her feel for luxury goods started early: her grandfather bought gold, and when she was seven she was untangling gold chains for him. The brand began as a side project alongside the couple’s other London stores, grew online during Covid, and opened its first store in Knightsbridge in early 2022, a short walk from Harrods.
A Dubai store followed in October 2023, and the family relocated in the same year. Balancing work and motherhood in her case means running stores in two countries while family life runs across both of them. Emily is based in Dubai and Adam splits his time between Dubai and London, and the children are part of that rhythm rather than separate from it: Moo’s visits to the store after school and at weekends are where the family’s biggest marketing success began.
Her public workload is wide. She is the face of the brand on TikTok, where the following is more than 1.9 million, she hosts The Love Luxury Podcast, and she and Adam have appeared on ITV’s Million Pound Pawn as representatives of Love Luxury. In her founder interview she says she deals with negativity by refusing to let it affect her and by treating past doubts about her chances as motivation, an outlook she applies to business and family life alike.
Public Interest in Emily Abraham’s Children
Due to her presence in public life, interest in Emily Abraham’s children has grown far beyond the usual curiosity about a founder’s family. The main reason is simple: one of her children is a viral star in her own right. A character created for a 40 second shop video drew tens of millions of viewers, and many of those viewers went looking for the real family behind it.
That curiosity lands most often on the two children who are not seen. Searchers want their names, their ages and their photographs, and none of that is public. Emily has kept a protective line around them while remaining open about her own story, including the hardest parts of her childhood, and that contrast is part of why the interest continues.
She is not unusual in drawing that line. Other public figures make the same choice for the people closest to them, as readers can see in our profile of Ben Leo’s wife and the couple’s private family life and in the story of Harriet Prior’s husband and her private family life. In each case, the person in the spotlight decides what is shared, and the rest of the family keeps its privacy.
Emily Abraham’s Other Children: Why Their Names Stay Private
The honest answer to the most searched question about this family is short: the names of Emily Abraham’s other two children are not public. Their parents have never announced them, they are absent from Love Luxury videos, and no trustworthy report has published their names. Any website that claims to name them is not working from a confirmed source, and its claims should be treated with caution.
The split inside the family is deliberate. Maali asked to join the videos and clearly enjoys the attention that followed. Her siblings have made no such appearance and have been given no public role, so their parents keep school life and home life offline even while the business itself is highly visible.
Respecting that boundary also keeps the record straight. It means there is a great deal that can be told about the one child who is public, and very little about the two who are not, because very little about them is genuinely known.
Challenges and Joys of Raising a Blended Family
Raising three children while running stores in two countries would stretch any parent. Add the public attention and the load grows: a young daughter who is recognised by strangers, the comments and criticism that come with a large online audience, and the constant job of keeping two children fully private while the third is widely known. Emily grew up with far harder instability than this, in and out of care from the age of five, and in her founder interview she describes setbacks as something to learn from rather than something to be stopped by. That steady outlook runs through the way the family handles attention.
The joys are visible in the work itself. A daughter who loves handbags, knows the stock and walks fashion week runways because she asked to take part. A family that turned a quiet weekend in the shop into its biggest moment. And, against the background of Emily’s early years, a settled family home shared between London and Dubai, where her children get the ordinary stability she first found in foster care.
Conclusion: Emily Abraham’s Devotion to Her Children
Emily Abraham’s children are central to her story, but on terms she controls. She has three children. One of them, Maali, became the face of Love Luxury and one of TikTok’s best known young fashion personalities. The other two remain private, unnamed and out of the content, and that is unlikely to change while their parents run the brand.
Her story shows that a demanding career and a protected home life can sit side by side when the boundaries are clear. Raising children with love while keeping her own identity and responsibilities has been possible for her because she decides what the public sees and what it does not. For a woman whose own childhood began in care, that control over family life may be the most important achievement of all.
Emily Abraham Children FAQs
How many children does Emily Abraham have?
Emily Abraham has three children with her husband Adam Abraham, the co-founder of Love Luxury. Their youngest child, Maali, is the only one known to the public. The other two children’s names have never been shared.
Who is Maali Abraham?
Maali, nicknamed Moo, is Emily and Adam’s youngest daughter. She stars as the Billionaire’s Daughter in Love Luxury’s TikTok videos. The first video, filmed when she was nine, passed one million views in 24 hours and has since passed 84.1 million views. She helps in the store and has walked in London Fashion Week shows.
What are the names of Emily Abraham’s other children?
Their names are not public. The couple keep those two children out of their videos and out of the press, so there is no confirmed source for their names or photographs.
What is Emily Abraham’s parenting style?
What is known comes from her own interviews. Raised in foster care from the age of six after her mother died, she credits her foster family with teaching her respect and giving her a stable home. As a mother, her clearest choice is about privacy: her youngest daughter appears in content because she asked to, and her other two children are kept offline.
How does Emily Abraham balance her career and children?
She co-runs Love Luxury, which has stores in Knightsbridge and Dubai, hosts The Love Luxury Podcast and fronts the brand on TikTok. She is based in Dubai, Adam splits his time between Dubai and London, and family life runs alongside the business, including her daughter’s visits to the store after school and at weekends.
Why is there public interest in Emily Abraham’s children?
The family’s viral Billionaire’s Daughter videos brought Love Luxury a global audience, with a TikTok following of more than 1.9 million. Viewers who meet Maali in those videos naturally ask about her siblings, and the couple’s decision to keep them private keeps the question alive.
